WBCX (89.1 FM) is a non-commercial educational (NCE) radio station licensed to GAINESVILLE, GA. Broadcasting with an effective radiated power of 840 watts and antenna height of 157 meters HAAT, its signal reaches approximately 65 km to the radio horizon. The station broadcasts in HD Radio digital format. The station is owned by Brenau University. It broadcasts a Variety: pop, jazz & classical music format.