KWMF (1380 AM) is a Class B regional radio station licensed to PLEASANTON, TX. Operating with 4 kW daytime power using a directional (different day/night patterns) antenna system with 2 towers. At night it operates at 160 watts. After sunset, skywave propagation can extend the signal across much of the surrounding region. The station is owned by Gloria Ziga and Ramon Coronado. It broadcasts a Spanish language format.